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日刊 /2026-06-11 / 产品经理的 AI 技能市场:100+ 结构化工作流,从发现到增长

产品经理的 AI 技能市场:100+ 结构化工作流,从发现到增长

原文 github.com 收录 2026-06-11 06:00 阅读 29 min
AI 解读

pm-skills 是一个面向产品经理的 AI 技能市场,包含了 100 多个经过编码的 PM 技能和 42 个链式工作流。它解决了通用 AI 只生成文本、缺乏产品实践风格问题,将 Teresa Torres、Marty Cagan 等大师的产品方法论封装成可执行的、分步骤的 AI 指令。项目以 9 个可独立安装的插件形式,覆盖产品发现、策略、执行、GTM 和分析等全周期,通过 `/discover`、`/write-prd` 等命令行工具触发。适合希望将 AI 深度嵌入产品决策流程,而不仅仅是用来生成文档的产品经理和创始人。

原文 29 分钟
原文 github.com ↗
§ 1

PM Skills Marketplace is not a chatbot wrapper—it is an AI operating system tailored for product managers. It packages over 100 proven product management frameworks (from discovery, strategy, execution to growth) into structured skills and commands that AI assistants like Claude Code can execute step by step. Instead of prompting an LLM from scratch, you get rigorous, repeatable workflows inspired by thinkers like Teresa Torres, Marty Cagan, and Alberto Savoia.

PM Skills Marketplace 不是简单的聊天套壳,而是一套专为产品经理打造的“AI 操作系统”。它将 100 多个经过验证的产品管理框架(覆盖发现、策略、执行到增长)封装成结构化的技能和命令,能让 Claude Code 等 AI 助手一步步引导你完成工作。你不用再每次从头写提示词,而是直接调用源自 Teresa Torres、Marty Cagan、Alberto Savoia 等产品大牛思想的严谨、可复用的工作流。

§ 2

Generic AI assistants give you text; PM Skills Marketplace gives you structure. The core problem it solves is translating classic product methodologies—often stuck on bookshelves—into interactive, AI-driven daily workflows. Whether you need to map assumptions, build an Opportunity Solution Tree, or write a standardized PRD, each skill encodes a proven framework. The goal is not just faster documentation, but fundamentally better product decisions.

使用通用 AI 时,你得到的是文字。但对于产品工作,你需要的是一个能帮你理清假设、建立机会解决方案树、或输出规范 PRD 的结构化流程。PM Skills 要解决的核心痛点就是:把那些通常只停留在书本上的经典产品方法论,直接变成你日常工作中可以交互、可以跟随的 AI 技能。这样你得到的就不仅是更快的文档,而是更高质量的决策。

§ 3

The marketplace is built on three layers. At the base are Skills, which encode domain knowledge or analytical frameworks and load automatically when relevant. Next are Commands (triggered by /), which chain multiple skills into end-to-end workflows. For example, /discover chains four skills: brainstorming, assumption mapping, prioritization, and experiment design. At the top, Plugins bundle related skills and commands into installable packages covering domains like discovery, strategy, and execution.

整个市场由三层组件构成。最底层是技能,它们封装了特定领域的知识或分析框架,当对话相关时会自动被加载。中间层是命令(以 / 开头),用户可以主动触发,将一个或多个技能串联成一个端到端流程。例如 /discover 命令会依次调用头脑风暴、假设识别、假设排序和实验设计四个技能。最上层是插件,它们将相关的技能和命令打包成可安装的单元,覆盖产品发现、策略、执行等不同领域。

§ 4

Nine plugins provide 100+ skills and 40+ commands across the product lifecycle:

  • Discovery: Brainstorming, assumption testing, Opportunity Solution Trees, interviews.
  • Strategy: Vision canvases, business models, pricing, competitive analysis.
  • Execution: PRDs, OKRs, retrospectives, backlog breakdowns.
  • Market & User Research: Personas, journey maps, TAM/SAM/SOM.
  • Analytics: SQL generation, cohort analysis, A/B test evaluation.
  • Go-to-Market: GTM strategy, growth loops, competitive battlecards.
  • Marketing & Growth: Positioning, North Star metric definition.
  • AI Artifact Review: Documenting intent for AI-built code and auditing it for security and performance gaps.

市场提供了 9 个插件,共包含 100+ 技能和 40+ 个命令,几乎覆盖了产品管理全生命周期:

  • 产品发现:头脑风暴、假设测试、机会解决方案树、用户访谈
  • 产品策略:产品愿景画布、商业模式、定价、竞争分析
  • 执行落地:PRD 撰写、OKR 制定、冲刺回顾、需求拆分
  • 市场及用户研究:用户画像、客户旅程地图、市场估算
  • 数据分析:自然语言生成 SQL、留存曲线分析、A/B 测试解析
  • 上市策略:GTM 策略、增长飞轮、竞品对阵卡
  • 营销与增长:定位构思、北极星指标定义
  • AI 交付物审查:为 AI 生成的代码补充意图文档,并进行动静态安全与性能审计
§ 5

Installation depends on your tool:

Claude Cowork (recommended for non-developers)

  1. Open Customize (bottom-left).
  2. Go to Browse pluginsPersonal+.
  3. Select Add marketplace from GitHub.
  4. Enter: phuryn/pm-skills.

All 9 plugins install automatically.

Claude Code (CLI)

# Step 1: Add the marketplace
claude plugin marketplace add phuryn/pm-skills

# Step 2: Install individual plugins (example)
claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
# ... install the rest

Codex CLI (OpenAI)

codex plugin marketplace add phuryn/pm-skills
codex plugin add pm-toolkit@pm-skills
codex plugin add pm-product-strategy@pm-skills
# ... install the rest

Note: / slash commands won't execute in Codex; describe workflows in plain language instead.

安装方式取决于你使用的工具:

Claude Cowork(推荐非开发者使用)

  1. 打开左下角 Customize
  2. 进入 Browse pluginsPersonal+
  3. 选择 Add marketplace from GitHub
  4. 输入:phuryn/pm-skills

全部 9 个插件会自动安装。

Claude Code (CLI)

# 步骤 1:添加市场
claude plugin marketplace add phuryn/pm-skills

# 步骤 2:安装单个插件(示例)
claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
# ... 安装其余插件

Codex CLI (OpenAI)

codex plugin marketplace add phuryn/pm-skills
codex plugin add pm-toolkit@pm-skills
codex plugin add pm-product-strategy@pm-skills
# ... 安装其余插件

注意:在 Codex 中 / 斜杠命令不可直接运行,需用自然语言描述工作流步骤。

§ 6

Once installed, you can drive your work with commands:

  • Got a new idea? → /discover
  • Need strategic clarity? → /strategy
  • Writing a PRD? → /write-prd
  • Planning a launch? → /plan-launch
  • Defining key metrics? → /north-star

These chain multiple skills together. For example, running /discover AI meeting assistant guides you through a full discovery cycle from brainstorming to experiment design. After each command, it also intelligently suggests the next relevant command.

安装后,你可以直接安防使用命令来驱动工作:

  • 有新想法?→ /discover
  • 需要理清战略?→ /strategy
  • 要写 PRD?→ /write-prd
  • 规划产品发布?→ /plan-launch
  • 定义核心指标?→ /north-star

这些命令会将多个技能串联起来。例如,运行 /discover AI 会议助手 时,它会引导你完成从头脑风暴到实验设计的完整发现流程。每个命令执行后,还会智能推荐下一个相关的命令。

§ 7

Ideal For: PMs who want AI assistance without crafting fragmented prompts every time. It's perfect for individuals or small teams looking to quickly generate structured thinking (SWOTs, PRD drafts) and embed methodologies from thought leaders like Torres or Cagan directly into their daily workflow.

Caveats & Boundaries:

  1. Claude Ecosystem Dependency: / slash commands are Claude-specific. On tools like Cursor or Gemini CLI, only the underlying skill files work; commands do not execute. Codex can install all plugins but cannot run the slash commands directly.
  2. Not 'Magic': The skills provide rigorous, guided workflows, but the output quality still heavily depends on the quality of the inputs and context you provide.
  3. Known Windows Issue: Cowork on Windows may experience VM service instability, requiring a scheduled task or manual service restart to work reliably.

适用场景: 非常适合希望在产品工作中引入 AI 但又不想每次都依赖碎片化提示词的产品经理。尤其适合需要快速获得结构化思考框架(如 SWOT 分析、PRD 草稿)、希望把 Teresa Torres 或 Marty Cagan 的方法论直接融入日常工作流的个人或小团队。

注意事项与边界:

  1. 依赖 Claude 生态/slash 命令是 Claude 专属的,在 Cursor、Gemini CLI 等工具上只能使用基础的技能文件,命令功能无法运行。Codex 虽然能安装所有插件,但也无法直接执行这些命令。
  2. 并非“魔法”:这些技能提供的是严格的引导式工作流,输出质量依然很大程度上取决于你输入的信息质量和上下文。
  3. Windows 已知问题:Cowork 在 Windows 上可能存在虚拟机服务不稳定的问题,需要配置计划任务或手动启动服务来保证稳定运行。
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