Startup Investing Trends
Paul Graham's 2013 talk to Y Combinator investors, based on data from 564 funded startups (total valuation ~$11.7B), analyzes structural shifts in startup investing. Key theses: falling startup costs shift power to founders, investors get less equity but more quality deals; traditional Series A model demanding 20%+ equity is under market pressure — the first top-tier VC to adapt will win; angel investors can gain advantage by making decisions within 24 hours. Includes specific numbers, YC batch size adjustment details (due to an n² algorithm bottleneck), and falsifiable predictions. For readers interested in venture capital and early-stage investing trends.


Y Combinator has now funded 564 startups including the current batch, which has 53. The total valuation of the 287 that have valuations (either by raising an equity round, getting acquired, or dying) is about $11.7 billion, and the 511 prior to the current batch have collectively raised about $1.7 billion. [1]
Y Combinator 目前已资助了 564 家初创公司,包括当前的 53 家批次。其中 287 家已有估值(通过股权融资、被收购或倒闭),总估值约 117 亿美元;前 511 家累计融资约 17 亿美元。[1]
As usual those numbers are dominated by a few big winners. The top 10 startups account for 8.6 of that 11.7 billion. But there is a peloton of younger startups behind them. There are about 40 more that have a shot at being really big.
Things got a little out of hand last summer when we had 84 companies in the batch, so we tightened up our filter to decrease the batch size. [2] Several journalists have tried to interpret that as evidence for some macro story they were telling, but the reason had nothing to do with any external trend. The reason was that we discovered we were using an n² algorithm, and we needed to buy time to fix it. Fortunately we've come up with several techniques for sharding YC, and the problem now seems to be fixed. With a new more scaleable model and only 53 companies, the current batch feels like a walk in the park. I'd guess we can grow another 2 or 3x before hitting the next bottleneck. [3]
与往常一样,这些数字主要由少数大赢家驱动。前 10 家初创公司占据了 117 亿美元中的 86 亿美元。但在它们之后,还有一批年轻有潜力的公司,大约 40 多家有潜力成为巨无霸。
去年夏天,批次达到 84 家公司,有点失控,因此我们收紧了筛选标准以缩小批次规模。[2] 几位记者试图将此解读为他们所讲宏观故事的证据,但原因与任何外部趋势无关。我们发现自己使用的是 n² 算法,需要争取时间修复。幸运的是,我们想出了一些分片 YC 的技术,问题似乎已解决。有了新的更可扩展的模式,只有 53 家公司的当前批次感觉轻松多了。我猜在遇到下一个瓶颈前,我们还能增长 2 到 3 倍。[3]
One consequence of funding such a large number of startups is that we see trends early. And since fundraising is one of the main things we help startups with, we're in a good position to notice trends in investing.
I'm going to take a shot at describing where these trends are leading. Let's start with the most basic question: will the future be better or worse than the past? Will investors, in the aggregate, make more money or less?
资助如此大量的初创公司带来的一个后果是,我们能及早发现趋势。由于融资是我们帮助初创公司的主要工作之一,我们处于观察投资趋势的有利位置。
我将尝试描述这些趋势的走向。从最基本的问题开始:未来会比过去更好还是更糟?总体而言,投资者会赚更多还是更少?
I think more. There are multiple forces at work, some of which will decrease returns, and some of which will increase them. I can't predict for sure which forces will prevail, but I'll describe them and you can decide for yourself.
There are two big forces driving change in startup funding: it's becoming cheaper to start a startup, and startups are becoming a more normal thing to do.
When I graduated from college in 1986, there were essentially two options: get a job or go to grad school. Now there's a third: start your own company. That's a big change. In principle it was possible to start your own company in 1986 too, but it didn't seem like a real possibility. It seemed possible to start a consulting company, or a niche product company, but it didn't seem possible to start a company that would become big.
[4] That kind of change, from 2 paths to 3, is the sort of big social shift that only happens once every few generations. I think we're still at the beginning of this one. It's hard to predict how big a deal it will be. As big a deal as the Industrial Revolution? Maybe. Probably not. But it will be a big enough deal that it takes almost everyone by surprise, because those big social shifts always do.
One thing we can say for sure is that there will be a lot more startups. The monolithic, hierarchical companies of the mid 20th century are being replaced by networks of smaller companies. This process is not just something happening now in Silicon Valley. It started decades ago, and it's happening as far afield as the car industry. It has a long way to run. [5]
我认为会更多。有多种力量在起作用,一些会降低回报,一些会增加回报。我无法确定哪种力量会占上风,但我会描述它们,你可以自己判断。
创业融资领域有两大驱动力:创业成本正在降低,创业正成为一种更常态的事情。
1986 年我大学毕业时,基本上只有两种选择:找工作或读研。现在有了第三种:创办自己的公司。这是一大变化。原则上,1986 年也可以创办公司,但这似乎不是一个真正的可能性。创办咨询公司或利基产品公司似乎可行,但创办一家能做大做强的公司似乎不可能。
[4] 从 2 条路径到 3 条路径,这种变化是每一两代人才出现一次的重大社会转变。我认为我们仍处于其早期阶段。很难预测这会有多大影响。会像工业革命那样重大吗?也许。可能不会。但它会足够重大,让几乎所有人都感到意外,因为这些重大社会转变一向如此。
有一点可以肯定:将会有更多的初创公司。20 世纪中叶那种单一、层级分明的公司正在被小型公司网络取代。这一过程不仅发生在硅谷,它几十年前就开始了,甚至波及汽车行业。它还有很长的路要走。[5]
The other big driver of change is that startups are becoming cheaper to start. And in fact the two forces are related: the decreasing cost of starting a startup is one of the reasons startups are becoming a more normal thing to do.
The fact that startups need less money means founders will increasingly have the upper hand over investors. You still need just as much of their energy and imagination, but they don't need as much of your money. Because founders have the upper hand, they'll retain an increasingly large share of the stock in, and control of, their companies. Which means investors will get less stock and less control.
Does that mean investors will make less money? Not necessarily, because there will be more good startups. The total amount of desirable startup stock available to investors will probably increase, because the number of desirable startups will probably grow faster than the percentage they sell to investors shrinks.
There's a rule of thumb in the VC business that there are about 15 companies a year that will be really successful. Although a lot of investors unconsciously treat this number as if it were some sort of cosmological constant, I'm certain it isn't. There are probably limits on the rate at which technology can develop, but that's not the limiting factor now. If it were, each successful startup would be founded the month it became possible, and that is not the case. Right now the limiting factor on the number of big hits is the number of sufficiently good founders starting companies, and that number can and will increase. There are still a lot of people who'd make great founders who never end up starting a company. You can see that from how randomly some of the most successful startups got started. So many of the biggest startups almost didn't happen that there must be a lot of equally good startups that actually didn't happen.
There might be 10x or even 50x more good founders out there. As more of them go ahead and start startups, those 15 big hits a year could easily become 50 or even 100. [6]
另一个重大驱动力是创业成本正在降低。实际上,这两种力量是相关的:创业成本下降正是创业变得更常态的原因之一。
初创公司所需资金减少意味着创始人将越来越占上风。创始人仍需投入同样多的精力和想象力,但不再需要那么多钱。由于创始人占上风,他们会保留更大比例的股份和公司控制权。这意味着投资者将获得更少的股份和控制权。
这是否意味着投资者将赚得更少?未必,因为好的初创公司会更多。可供投资者购买的优质初创公司股票总量很可能会增加,因为优质初创公司的数量增长可能会快于它们向投资者出售的股权比例下降的速度。
VC 行业有一句经验法则:每年约有 15 家公司会取得真正成功。尽管许多投资者无意识地将这个数字视为某种宇宙常数,但我确信它并非如此。技术发展的速度可能存在限制,但当前这不是限制因素。如果是的话,每件成功的初创公司都应在它变得可能的那一个月创立,但事实并非如此。当前限制大赢家数量的因素是足够优秀的创始人创办公司的数量,而这个数字可以且将会增加。仍有大量本可成为优秀创始人的人从未创办公司。从一些最成功的公司如何偶然起步就能看出这一点。很多最大的公司差点没成立,这说明必定有许多同等优秀的公司实际上从未成立。
优秀的创始人可能还有 10 倍甚至 50 倍之多。随着更多人着手创办公司,每年 15 个大赢家很可能会变成 50 个甚至 100 个。[6]
What about returns, though? Are we heading for a world in which returns will be pinched by increasingly high valuations? I think the top firms will actually make more money than they have in the past. High returns don't come from investing at low valuations. They come from investing in the companies that do really well. So if there are more of those to be had each year, the best pickers should have more hits.
This means there should be more variability in the VC business. The firms that can recognize and attract the best startups will do even better, because there will be more of them to recognize and attract. Whereas the bad firms will get the leftovers, as they do now, and yet pay a higher price for them.
Nor do I think it will be a problem that founders keep control of their companies for longer. The empirical evidence on that is already clear: investors make more money as founders' bitches than their bosses. Though somewhat humiliating, this is actually good news for investors, because it takes less time to serve founders than to micromanage them.
但回报呢?我们是否正走向一个高估值压缩回报的世界?我认为顶级公司实际上会比过去赚更多钱。高回报并非来自低估值投资,而是来自投资那些表现出色的公司。因此,如果每年有更多这样的公司,最好的筛选者应该能命中更多。
这意味着 VC 行业的差异性会更大。那些能够识别并吸引最佳初创公司的基金会做得更好,因为可识别和吸引的对象更多了。而差的基金会像现在一样得到残羹剩饭,却要为此付出更高代价。
我也不认为创始人长期保留公司控制权会成为问题。经验证据已经很明确:投资者作为创始人的“跟班”比作为他们的“老板”赚得更多。虽然有点丢面子,但对投资者来说其实是好消息,因为服务创始人比微观管理他们花费的时间更少。
What about angels? I think there is a lot of opportunity there. It used to suck to be an angel investor. You couldn't get access to the best deals, unless you got lucky like Andy Bechtolsheim, and when you did invest in a startup, VCs might try to strip you of your stock when they arrived later. Now an angel can go to something like Demo Day or AngelList and have access to the same deals VCs do. And the days when VCs could wash angels out of the cap table are long gone.
I think one of the biggest unexploited opportunities in startup investing right now is angel-sized investments made quickly. Few investors understand the cost that raising money from them imposes on startups. When the company consists only of the founders, everything grinds to a halt during fundraising, which can easily take 6 weeks. The current high cost of fundraising means there is room for low-cost investors to undercut the rest. And in this context, low-cost means deciding quickly. If there were a reputable investor who invested $100k on good terms and promised to decide yes or no within 24 hours, they'd get access to almost all the best deals, because every good startup would approach them first. It would be up to them to pick, because every bad startup would approach them first too, but at least they'd see everything. Whereas if an investor is notorious for taking a long time to make up their mind or negotiating a lot about valuation, founders will save them for last. And in the case of the most promising startups, which tend to have an easy time raising money, last can easily become never.
天使投资者呢?我认为那里有很多机会。过去做天使投资者很糟糕:你接触不到最好的交易,除非像 Andy Bechtolsheim 那样幸运;而当你投资了一家初创公司后,VC 后来可能会试图拿走你的股份。现在,天使可以通过 Demo Day 或 AngelList 获得与 VC 相同的交易。VC 能将天使从 cap table 中洗出去的日子早已一去不复返。
我认为当前创业投资中最大的未开发机会之一是快速做出天使规模的投资。很少有投资者理解向它们融资给初创公司带来的成本。当公司只有创始人时,融资期间一切停滞,通常需要 6 周。当前高昂的融资成本意味着低成本投资者有空间以低于其他投资者的价格竞争。在这里,低成本意味着快速决策。如果有一位信誉良好的投资者,承诺在 24 小时内决定是否以优惠条件投资 10 万美元,那么几乎所有的好交易都会找上他,因为每家好公司都会先联系他。他得自己挑选,因为坏公司也会先找他,但至少他能看到所有机会。相反,如果一位投资者以决策缓慢或估值谈判繁琐而闻名,创始人会将他留到最后。而对于最有前景、通常融资容易的公司来说,“最后”往往意味着“永远不”。
Will the number of big hits grow linearly with the total number of new startups? Probably not, for two reasons. One is that the scariness of starting a startup in the old days was a pretty effective filter. Now that the cost of failing is becoming lower, we should expect founders to do it more. That's not a bad thing. It's common in technology for an innovation that decreases the cost of failure to increase the number of failures and yet leave you net ahead.
The other reason the number of big hits won't grow proportionately to the number of startups is that there will start to be an increasing number of idea clashes. Although the finiteness of the number of good ideas is not the reason there are only 15 big hits a year, the number has to be finite, and the more startups there are, the more we'll see multiple companies doing the same thing at the same time. It will be interesting, in a bad way, if idea clashes become a lot more common. [7]
Mostly because of the increasing number of early failures, the startup business of the future won't simply be the same shape, scaled up. What used to be an obelisk will become a pyramid. It will be a little wider at the top, but a lot wider at the bottom.
大赢家的数量会随着初创公司总数线性增长吗?可能不会,有两个原因。一是过去创业的恐惧感是一个相当有效的过滤器。现在失败成本降低,我们可以预期会有更多人尝试创业。这不是坏事。在技术领域,一项降低失败成本的创新通常会增加失败数量,但最终仍会让收益净增。
另一个原因是创意冲突会越来越多。虽然好创意的有限性并不是每年只有 15 个大赢家的原因,但好创意数量必然是有限的,而初创公司越多,越会看到多家公司同时在做同一件事。如果创意冲突变得非常普遍,那将是很糟糕的“有趣”。[7]
主要由于早期失败数量的增加,未来的创业生态不会只是简单地等比例放大。过去像方尖碑的形状会变成金字塔:顶部稍微变宽,但底部会宽得多。
What does that mean for investors? One thing it means is that there will be more opportunities for investors at the earliest stage, because that's where the volume of our imaginary solid is growing fastest. Imagine the obelisk of investors that corresponds to the obelisk of startups. As it widens out into a pyramid to match the startup pyramid, all the contents are adhering to the top, leaving a vacuum at the bottom.
That opportunity for investors mostly means an opportunity for new investors, because the degree of risk an existing investor or firm is comfortable taking is one of the hardest things for them to change. Different types of investors are adapted to different degrees of risk, but each has its specific degree of risk deeply imprinted on it, not just in the procedures they follow but in the personalities of the people who work there.
这对投资者意味着什么?一个意义是早期阶段的投资者将有更多机会,因为那是我们假想立体体积增长最快的地方。想象一个与初创公司方尖碑对应的投资者方尖碑。当它像金字塔一样变宽以匹配创业金字塔时,所有内容都附着在顶部,底部留下了真空。
这种机会主要意味着新投资者的机会,因为现有投资者或机构愿意承担的风险程度是最难改变的事情之一。不同类型的投资者适应不同的风险程度,但每个类型的特定风险程度已深深烙印其中,不仅体现在流程上,也体现在员工性格上。
I think the biggest danger for VCs, and also the biggest opportunity, is at the series A stage. Or rather, what used to be the series A stage before series As turned into de facto series B rounds.
Right now, VCs often knowingly invest too much money at the series A stage. They do it because they feel they need to get a big chunk of each series A company to compensate for the opportunity cost of the board seat it consumes. Which means when there is a lot of competition for a deal, the number that moves is the valuation (and thus amount invested) rather than the percentage of the company being sold. Which means, especially in the case of more promising startups, that series A investors often make companies take more money than they want.
Some VCs lie and claim the company really needs that much. Others are more candid, and admit their financial models require them to own a certain percentage of each company. But we all know the amounts being raised in series A rounds are not determined by asking what would be best for the companies. They're determined by VCs starting from the amount of the company they want to own, and the market setting the valuation and thus the amount invested.
Like a lot of bad things, this didn't happen intentionally. The VC business backed into it as their initial assumptions gradually became obsolete. The traditions and financial models of the VC business were established when founders needed investors more. In those days it was natural for founders to sell VCs a big chunk of their company in the series A round. Now founders would prefer to sell less, and VCs are digging in their heels because they're not sure if they can make money buying less than 20% of each series A company.
The reason I describe this as a danger is that series A investors are increasingly at odds with the startups they supposedly serve, and that tends to come back to bite you eventually. The reason I describe it as an opportunity is that there is now a lot of potential energy built up, as the market has moved away from VCs' traditional business model. Which means the first VC to break ranks and start to do series A rounds for as much equity as founders want to sell (and with no "option pool" that comes only from the founders' shares) stands to reap huge benefits.
What will happen to the VC business when that happens? Hell if I know. But I bet that particular firm will end up ahead. If one top-tier VC firm started to do series A rounds that started from the amount the company needed to raise and let the percentage acquired vary with the market, instead of the other way around, they'd instantly get almost all the best startups. And that's where the money is.
You can't fight market forces forever. Over the last decade we've seen the percentage of the company sold in series A rounds creep inexorably downward. 40% used to be common. Now VCs are fighting to hold the line at 20%. But I am daily waiting for the line to collapse. It's going to happen. You may as well anticipate it, and look bold.
Who knows, maybe VCs will make more money by doing the right thing. It wouldn't be the first time that happened. Venture capital is a business where occasional big successes generate hundredfold returns. How much confidence can you really have in financial models for something like that anyway? The big successes only have to get a tiny bit less occasional to compensate for a 2x decrease in the stock sold in series A rounds.
我认为 VC 最大的危险,也是最大的机会,在于系列 A 阶段。或者说,是在系列 A 变成事实上的系列 B 之前那个阶段。
目前,VC 经常在系列 A 阶段有意投资过多。他们这样做是因为感觉需要从每家系列 A 公司获取一大块股权,以补偿其所占董事会席位的机会成本。这意味着当交易竞争激烈时,被调整的数字是估值(因此也是投资额),而不是公司出售的股权比例。这意味着,尤其是在更有前景的初创公司身上,系列 A 投资者常常迫使公司融资超过其所需。
一些 VC 会撒谎,声称公司确实需要那么多。另一些则更坦诚,承认其财务模型要求他们持有每家公司的一定比例。但我们都清楚,系列 A 轮融资额并非基于对公司最有利的原则确定,而是由 VC 从他们想持有的股权比例出发,市场决定估值,进而决定投资额。
和许多坏事情一样,这并非有意为之。VC 行业在最初假设逐渐过时后,渐渐陷入这种状况。VC 行业的传统和财务模型是在创始人更需要投资者的时代建立的。那时,创始人很自然地在系列 A 轮向 VC 出售大量股权。现在创始人希望卖出更少,VC 却固守阵地,因为他们不确定购买不到 20% 的系列 A 公司股权能否赚钱。
我将其描述为危险,因为系列 A 投资者与他们本应服务的初创公司越来越对立,这最终会反噬他们。我将其描述为机会,是因为市场已经偏离了 VC 的传统商业模式,积累了巨大的势能。这意味着第一个打破常规、按照创始人意愿出售的股权比例来做系列 A 轮(且没有仅从创始人股份中扣除的“期权池”)的 VC,将获得巨大收益。
当那一刻到来时,VC 行业会怎样?鬼才知道。但我敢打赌,那家特定公司最终会胜出。如果一家顶级 VC 开始以公司所需融资额为起点,让收购的股权比例随市场变化,而不是反其道而行之,他们几乎会立刻获得所有最好的初创公司。而钱就在那里。
你无法永远对抗市场力量。过去十年,系列 A 轮出售的公司股权比例一直在不可阻挡地下降。过去 40% 很常见,现在 VC 们争相守住 20% 的底线。但我每天都在等待这条底线崩溃。它一定会发生。你最好预见到这一点,并显得勇敢。
谁知道呢,也许 VC 通过做正确的事反而能赚更多钱。这并非首次发生。风险投资是一个偶尔的巨大成功就能带来百倍回报的行业。你怎能对这样的财务模型抱有太大信心?巨大成功只需要稍微变得更频繁一点,就能弥补系列 A 轮出售股权比例减半的损失。
If you want to find new opportunities for investing, look for things founders complain about. Founders are your customers, and the things they complain about are unsatisfied demand. I've given two examples of things founders complain about most—investors who take too long to make up their minds, and excessive dilution in series A rounds—so those are good places to look now. But the more general recipe is: do something founders want.
如果你想寻找新的投资机会,就去关注创始人抱怨的事情。创始人就是你的客户,他们抱怨的事情就是未被满足的需求。我已经举了两个创始人最常抱怨的例子——决策过慢的投资者,以及系列 A 轮的过度稀释——因此这些是现在值得关注的领域。但更通用的法则是:做创始人想要的事。
Notes
[1] I realize revenue and not fundraising is the proper test of success for a startup. The reason we quote statistics about fundraising is because those are the numbers we have. We couldn't talk meaningfully about revenues without including the numbers from the most successful startups, and we don't have those. We often discuss revenue growth with the earlier stage startups, because that's how we gauge their progress, but when companies reach a certain size it gets presumptuous for a seed investor to do that. In any case, companies' market caps do eventually become a function of revenues, and post-money valuations of funding rounds are at least guesses by pros about where those market caps will end up.
The reason only 287 have valuations is that the rest have mostly raised money on convertible notes, and although convertible notes often have valuation caps, a valuation cap is merely an upper bound on a valuation.
注释
[1] 我明白收入而非融资额才是衡量初创公司成功的正确标准。我们引用融资统计数据,是因为我们拥有这些数字。如果不包括最成功公司的数据,我们无法有意义地谈论收入,而我们又没有那些数据。我们经常与早期阶段公司讨论收入增长,因为那是衡量其进展的方式,但当公司达到一定规模后,种子投资者这样做就显得不恰当了。无论如何,公司的市值最终会与收入挂钩,而融资轮后的估值至少是专业人士对最终市值的一种猜测。
只有 287 家拥有估值的原因是,其余多数通过可转换票据融资。虽然可转换票据通常有估值上限,但估值上限仅仅是估值的上限边界。
[2] We didn't try to accept a particular number. We have no way of doing that even if we wanted to. We just tried to be significantly pickier.
[3] Though you never know with bottlenecks, I'm guessing the next one will be coordinating efforts among partners.
[4] I realize starting a company doesn't have to mean starting a startup. There will be lots of people starting normal companies too. But that's not relevant to an audience of investors. Geoff Ralston reports that in Silicon Valley it seemed thinkable to start a startup in the mid 1980s. It would have started there. But I know it didn't to undergraduates on the East Coast.
[5] This trend is one of the main causes of the increase in economic inequality in the US since the mid twentieth century. The person who would in 1950 have been the general manager of the x division of Megacorp is now the founder of the x company, and owns significant equity in it.
[6] If Congress passes the founder visa in a non-broken form, that alone could in principle get us up to 20x, since 95% of the world's population lives outside the US.
[7] If idea clashes got bad enough, it could change what it means to be a startup. We currently advise startups mostly to ignore competitors. We tell them startups are competitive like running, not like soccer; you don't have to go and steal the ball away from the other team. But if idea clashes became common enough, maybe you'd start to have to. That would be unfortunate.
Thanks to Sam Altman, Paul Buchheit, Dalton Caldwell, Patrick Collison, Jessica Livingston, Andrew Mason, Geoff Ralston, and Garry Tan for reading drafts of this.
[2] 我们并没有试图录取特定数量。即使想,我们也没有办法做到。我们只是试图更挑剔一些。
[3] 虽然瓶颈难以预测,但我猜测下一个将是合作伙伴之间的协调工作。
[4] 我明白创办公司并不等于创办初创公司。也会有很多人创办普通公司。但这与投资者听众无关。Geoff Ralston 报告说,在硅谷,20 世纪 80 年代中期创办初创公司似乎是可以想象的。它可能从那里开始。但我知道对东海岸的本科生来说并非如此。
[5] 这一趋势是 20 世纪中叶以来美国经济不平等加剧的主要原因之一。1950 年本应是 Megacorp 公司 X 部门总经理的人,现在成了 X 公司的创始人,并持有大量股权。
[6] 如果国会以未破坏的形式通过创始人签证,仅此一项原则上就能让我们达到 20 倍,因为 95% 的世界人口居住在美国境外。
[7] 如果创意冲突变得足够严重,它可能会改变“初创公司”的含义。目前,我们建议大多数初创公司忽略竞争对手。我们告诉他们,初创公司竞争如同跑步,而非足球;你不需要去抢对方球队的球。但如果创意冲突变得普遍,你可能最终不得不这样做。那将是不幸的。
感谢 Sam Altman、Paul Buchheit、Dalton Caldwell、Patrick Collison、Jessica Livingston、Andrew Mason、Geoff Ralston 和 Garry Tan 阅读本文的草稿。