The Emails That Show How VCs Almost Missed Airbnb
Paul Graham publishes the private email thread with Fred Wilson from 2009, showing how YC tried to convince an investor about Airbnb when it was still called AirBed&Breakfast. The exchange reveals Wilson’s initial skepticism, internal partner debates where junior members were enthusiastic but “three old guys” didn’t get it, and Graham’s persistent arguments: the YC batch poll landslide, the counter-cyclical nature, and the path toward hotels. Real data points like founders funding themselves via cereal and users renting to pay their own rent are included. This behind-the-scenes look is a rare glimpse into how early-stage investors almost miss a massive opportunity and how conviction is built.


March 2011
Yesterday Fred Wilson published a remarkable post about missing Airbnb. VCs miss good startups all the time, but it's extraordinarily rare for one to talk about it publicly till long afterward. So that post is further evidence what a rare bird Fred is. He's probably the nicest VC I know.
Reading Fred's post made me go back and look at the emails I exchanged with him at the time, trying to convince him to invest in Airbnb. It was quite interesting to read. You can see Fred's mind at work as he circles the deal.
Fred and the Airbnb founders have generously agreed to let me publish this email exchange (with one sentence redacted about something that's strategically important to Airbnb and not an important part of the conversation). It's an interesting illustration of an element of the startup ecosystem that few except the participants ever see: investors trying to convince one another to invest in their portfolio companies. Hundreds if not thousands of conversations of this type are happening now, but if one has ever been published, I haven't seen it. The Airbnbs themselves never even saw these emails at the time.
We do a lot of this behind the scenes stuff at YC, because we invest in such a large number of companies, and we invest so early that investors sometimes need a lot of convincing to see their merits. I don't always try as hard as this though. Fred must have found me quite annoying.
2011年3月
昨天,弗雷德·威尔逊发表了一篇关于错过Airbnb的精彩博文。风投错过优秀创业公司是常有的事,但有人在事情过去很久之后公开谈论,实属罕见。那篇博文进一步证明弗雷德是个独特的人。他可能是我认识的最友善的风投。
读到弗雷德的文章后,我回看当时我们之间的邮件往来——我曾试图说服他投资Airbnb。读来十分有趣。你能看到弗雷德在反复权衡这笔交易时的心态。
弗雷德和Airbnb的创始人大方地同意我公开这些邮件(其中隐去了一句话,涉及Airbnb战略重要但不影响对话的内容)。这生动展示了创业生态中极少有人能看到的环节:投资人互相说服对方投资他们的投资组合公司。类似对话此时此刻正发生着成百上千次,但从未有人公开过。我从未见过这样的记录。Airbnb的创始人们当时也从未看到这些邮件。
我们在YC做了很多这类幕后工作,因为我们投资的公司数量庞大,且投资时机极早,投资人有时需要大量说服才能看到它们的价值。不过,我并非每次都这么努力。弗雷德一定觉得我很烦人。
from: Paul Graham to: Fred Wilson, AirBedAndBreakfast Founders date: Fri, Jan 23, 2009 at 11:42 AM subject: meet the airbeds
One of the startups from the batch that just started, AirbedAndBreakfast, is in NYC right now meeting their users. (NYC is their biggest market.) I'd recommend meeting them if your schedule allows.
I'd been thinking to myself that though these guys were going to do really well, I should introduce them to angels, because VCs would never go for it. But then I thought maybe I should give you more credit. You'll certainly like meeting them. Be sure to ask about how they funded themselves with breakfast cereal.
There's no reason this couldn't be as big as Ebay. And this team is the right one to do it.
--pg
from: Brian Chesky to: Paul Graham cc: Nathan Blecharczyk, Joe Gebbia date: Fri, Jan 23, 2009 at 11:40 AM subject: Re: meet the airbeds
PG,
Thanks for the intro!
Brian
from: Paul Graham to: Brian Chesky cc: Nathan Blecharczyk, Joe Gebbia date: Fri, Jan 23, 2009 at 12:38 PM subject: Re: meet the airbeds
It's a longshot, at this stage, but if there was any VC who'd get you guys, it would be Fred. He is the least suburban-golf-playing VC I know.
He likes to observe startups for a while before acting, so don't be bummed if he seems ambivalent.
--pg
发件人:Paul Graham 收件人:Fred Wilson, AirBedAndBreakfast Founders 日期:2009年1月23日 星期五 上午11:42 主题:meet the airbeds
我们刚启动的创业营中有一家名为AirbedAndBreakfast的初创公司,目前正在纽约与用户见面(纽约是其最大市场)。如果时间允许,我建议您见见他们。
我原本想,虽然这些人会做得很好,但我应该把他们介绍给天使投资人,因为风投不会接受。但后来想,或许我该对您更有信心。您肯定会喜欢见他们。一定要问问他们是如何用早餐麦片筹集启动资金的。
这家公司完全有潜力做到像Ebay一样大。而且这个团队是合适的人选。
--pg
发件人:Brian Chesky 收件人:Paul Graham 抄送:Nathan Blecharczyk, Joe Gebbia 日期:2009年1月23日 星期五 上午11:40 主题:Re: meet the airbeds
PG,
感谢介绍!
Brian
发件人:Paul Graham 收件人:Brian Chesky 抄送:Nathan Blecharczyk, Joe Gebbia 日期:2009年1月23日 星期五 下午12:38 主题:Re: meet the airbeds
现阶段这有点难度,但如果有哪位风投能理解你们,那一定是弗雷德。他是我认识的最不像郊区高尔夫球手的风投。
他喜欢先观察一段时间再行动,所以如果他对你们态度暧昧,别灰心。
--pg
from: Fred Wilson to: Paul Graham, date: Sun, Jan 25, 2009 at 5:28 PM subject: Re: meet the airbeds
Thanks Paul
We are having a bit of a debate inside our partnership about the airbed concept. We'll finish that debate tomorrow in our weekly meeting and get back to you with our thoughts
Thanks
Fred
from: Paul Graham to: Fred Wilson date: Sun, Jan 25, 2009 at 10:48 PM subject: Re: meet the airbeds
I'd recommend having the debate after meeting them instead of before. We had big doubts about this idea, but they vanished on meeting the guys.
from: Fred Wilson to: Paul Graham date: Mon, Jan 26, 2009 at 11:08 AM subject: RE: meet the airbeds
We are still very suspect of this idea but will take a meeting as you suggest
Thanks
fred
from: Fred Wilson to: Paul Graham, AirBedAndBreakfast Founders date: Mon, Jan 26, 2009 at 11:09 AM subject: RE: meet the airbeds
Airbed team -
Are you still in NYC?
We'd like to meet if you are
Thanks
fred
from: Paul Graham to: Fred Wilson date: Mon, Jan 26, 2009 at 1:42 PM subject: Re: meet the airbeds
Ideas can morph. Practically every really big startup could say, five years later, "believe it or not, we started out doing ___." It just seemed a very good sign to me that these guys were actually on the ground in NYC hunting down (and understanding) their users. On top of several previous good signs.
--pg
发件人:Fred Wilson 收件人:Paul Graham 日期:2009年1月25日 星期日 下午5:28 主题:Re: meet the airbeds
谢谢Paul
我们合伙团队内部正在讨论气垫床这个概念,明天周例会会结束辩论,然后回复您我们的想法。
谢谢
Fred
发件人:Paul Graham 收件人:Fred Wilson 日期:2009年1月25日 星期日 晚上10:48 主题:Re: meet the airbeds
我建议你们见面之后再辩论,而不是之前。我们曾对这个想法有很大疑虑,但见到他们之后疑虑就烟消云散了。
发件人:Fred Wilson 收件人:Paul Graham 日期:2009年1月26日 星期一 上午11:08 主题:RE: meet the airbeds
我们仍然对这个想法很怀疑,但会按您的建议安排一次会面。
谢谢
fred
发件人:Fred Wilson 收件人:Paul Graham, AirBedAndBreakfast Founders 日期:2009年1月26日 星期一 上午11:09 主题:RE: meet the airbeds
Airbed团队:
你们还在纽约吗?
如果还在,我们想见一面。
谢谢
fred
发件人:Paul Graham 收件人:Fred Wilson 日期:2009年1月26日 星期一 下午1:42 主题:Re: meet the airbeds
想法是可以演变的。几乎每家真正伟大的创业公司五年后都会说:“信不信由你,我们当初是做___起家的。”对我来说,这些人真的在纽约实地寻找并理解用户,这是一个非常好的迹象。再加上之前的几个好迹象。
--pg
from: Fred Wilson to: Paul Graham date: Sun, Feb 1, 2009 at 7:15 AM subject: Re: meet the airbeds
It's interesting
Our two junior team members were enthusiastic
The three "old guys" didn't get it
from: Paul Graham to: Fred Wilson date: Mon, Feb 9, 2009 at 5:58 PM subject: airbnb
The Airbeds just won the first poll among all the YC startups in their batch by a landslide. In the past this has not been a 100% indicator of success (if only anything were) but much better than random.
--pg
发件人:Fred Wilson 收件人:Paul Graham 日期:2009年2月1日 星期日 上午7:15 主题:Re: meet the airbeds
有意思。
我们两位初级成员很热情。
三位“老家伙”则没搞懂。
发件人:Paul Graham 收件人:Fred Wilson 日期:2009年2月9日 星期一 下午5:58 主题:airbnb
Airbeds刚刚在同批YC初创公司中赢得了第一次投票,遥遥领先。过去这虽然并非100%的成功指标(要是有的话就好了),但远好于随机。
--pg
from: Fred Wilson to: Paul Graham date: Fri, Feb 13, 2009 at 5:29 PM subject: Re: airbnb
I met them today
They have an interesting business
I'm just not sure how big it's going to be
fred
from: Paul Graham to: Fred Wilson date: Sat, Feb 14, 2009 at 9:50 AM subject: Re: airbnb
Did they explain the long-term goal of being the market in accommodation the way eBay is in stuff? That seems like it would be huge. Hotels now are like airlines in the 1970s before they figured out how to increase their load factors.
发件人:Fred Wilson 收件人:Paul Graham 日期:2009年2月13日 星期五 下午5:29 主题:Re: airbnb
我今天见了他们。
他们业务挺有意思。
但我不确定规模能有多大。
fred
发件人:Paul Graham 收件人:Fred Wilson 日期:2009年2月14日 星期六 上午9:50 主题:Re: airbnb
他们有没有解释长期目标——成为住宿领域的eBay?那听起来会很大。现在的酒店就像1970年代还没搞懂如何提升上座率的航空公司。
from: Fred Wilson to: Paul Graham date: Tue, Feb 17, 2009 at 2:05 PM subject: Re: airbnb
They did but I am not sure I buy that
ABNB reminds me of Etsy in that it facilitates real commerce in a marketplace model directly between two people
So I think it can scale all the way to the bed and breakfast market
But I am not sure they can take on the hotel market
I could be wrong
But even so, if you include short term room rental, second home rental, bed and breakfast, and other similar classes of accommodations, you get to a pretty big opportunity
fred
from: Paul Graham to: Fred Wilson date: Wed, Feb 18, 2009 at 12:21 AM subject: Re: airbnb
So invest in them! They're very capital efficient. They would make an investor's money go a long way.
It's also counter-cyclical. They just arrived back from NYC, and when I asked them what was the most significant thing they'd observed, it was how many of their users actually needed to do these rentals to pay their rents.
--pg
发件人:Fred Wilson 收件人:Paul Graham 日期:2009年2月17日 星期二 下午2:05 主题:Re: airbnb
他们解释了,但我不太信服。
ABNB让我想起Etsy,都是以市场模式直接促进人与人之间的真实交易。
所以我认为它能一直扩展到民宿市场。
但我不确定他们能拿下酒店市场。
我可能错了。
但即使如此,如果算上短租、第二住宅租赁、民宿和其他类似住宿类别,市场规模也相当可观。
fred
发件人:Paul Graham 收件人:Fred Wilson 日期:2009年2月18日 星期三 凌晨12:21 主题:Re: airbnb
那就投资他们吧!他们资本效率极高,能让你投入的钱产生很大回报。
而且这是逆周期的。他们刚从纽约回来,我问他们观察到的最重要现象是什么,他们说很多用户其实是在靠这些出租来付房租。
--pg
from: Fred Wilson to: Paul Graham date: Wed, Feb 18, 2009 at 2:21 AM subject: Re: airbnb
There's a lot to like
I've done a few things, like intro it to my friends at Foundry who were investors in Service Metrics and understand this model
I am also talking to my friend Mark Pincus who had an idea like this a few years ago.
So we are working on it
Thanks for the lead
Fred
from: Paul Graham to: Fred Wilson date: Fri, Feb 20, 2009 at 10:00 PM subject: airbnb already spreading to pros
I know you're skeptical they'll ever get hotels, but there's a continuum between private sofas and hotel rooms, and they just moved one step further along it.
[link to an airbnb user]
This is after only a few months. I bet you they will get hotels eventually. It will start with small ones. Just wait till all the 10-room pensiones in Rome discover this site. And once it spreads to hotels, where is the point (in size of chain) at which it stops? Once something becomes a big marketplace, you ignore it at your peril.
--pg
发件人:Fred Wilson 收件人:Paul Graham 日期:2009年2月18日 星期三 凌晨2:21 主题:Re: airbnb
有很多值得喜欢的地方。
我做了一些事情,比如把它介绍给Foundry的朋友,他们是Service Metrics的投资人,了解这种模式。
我还在跟我的朋友Mark Pincus聊,他几年前也有过类似想法。
所以我们正在推进。
谢谢推荐。
Fred
发件人:Paul Graham 收件人:Fred Wilson 日期:2009年2月20日 星期五 晚上10:00 主题:airbnb already spreading to pros
我知道你怀疑他们能否拿下酒店,但私人沙发和酒店房间之间是一个连续谱,他们刚刚又往前迈进了一步。
[链接到一位airbnb用户]
这仅仅过了几个月。我打赌他们最终会进入酒店市场。从小的开始。等着罗马所有10间房的家庭旅馆发现这个网站吧。一旦扩展到酒店,链条规模到了哪个点会停止?一旦成为大市场,忽视它有风险。
--pg
from: Fred Wilson to: Paul Graham date: Sat, Feb 21, 2009 at 4:26 AM subject: Re: airbnb already spreading to pros
That's true. It's also true that there are quite a few marketplaces out there that serve this same market
If you look at many of the people who list at ABNB, they list elsewhere too
I am not negative on this one, I am interested, but we are still in the gathering data phase.
fred
发件人:Fred Wilson 收件人:Paul Graham 日期:2009年2月21日 星期六 凌晨4:26 主题:Re: airbnb already spreading to pros
这倒是真的。但同样,市场上也有不少其他平台服务于同一市场。
如果你看看在ABNB上挂牌的很多人,他们也会在其他地方挂牌。
我对这个项目并不负面,我感兴趣,但我们仍处于数据收集阶段。
fred