Trolls
Paul Graham reflects on a Hacker News comment about trolls, analyzing four causes: the distance of anonymity, the social awkwardness common in tech crowds, the incompetence of insult over argument, and forum culture. He shares practices from News.YC (the early Hacker News) to curb trolling: explicit guidelines against rude behavior, community self-policing, ruthless bans, and a karma system that makes reputation loss visible. He describes a 'Gresham's Law of trolls' where trolls drive away thoughtful users, and notes that at 8,000 daily uniques, the forum's tone remains good, but scaling is the real test. The essay is a firsthand account of running a technical community and resisting its decay.

February 2008 A user on Hacker News recently posted a comment that set me thinking:
Something about hacker culture that never really set well with me was this – the nastiness. ... I just don't understand why people troll like they do.
I've thought a lot over the last couple years about the problem of trolls. It's an old one, as old as forums, but we're still just learning what the causes are and how to address them.
There are two senses of the word "troll." In the original sense it meant someone, usually an outsider, who deliberately stirred up fights in a forum by saying controversial things. [1] For example, someone who didn't use a certain programming language might go to a forum for users of that language and make disparaging remarks about it, then sit back and watch as people rose to the bait. This sort of trolling was in the nature of a practical joke, like letting a bat loose in a room full of people.
The definition then spread to people who behaved like assholes in forums, whether intentionally or not. Now when people talk about trolls they usually mean this broader sense of the word. Though in a sense this is historically inaccurate, it is in other ways more accurate, because when someone is being an asshole it's usually uncertain even in their own mind how much is deliberate. That is arguably one of the defining qualities of an asshole.
[1] I mean forum in the general sense of a place to exchange views. The original Internet forums were not web sites but Usenet newsgroups.

2008年2月,一位用户在Hacker News上发了一条评论,引发了我的思考:
黑客文化中有一点我一直不太适应——就是这种恶意……我不明白为什么人们要这样troll。
过去几年我一直在思考troll的问题。这是个老问题,和论坛本身一样古老,但我们仍在摸索其成因和应对方法。
“troll”一词有两层含义。最初,它指的是故意在论坛上挑起争端的局外人,通常通过发表争议性言论来激怒他人。[1] 例如,一个不使用某种编程语言的人,可能会跑到该语言的用户论坛上贬低它,然后坐等众人上钩。这种trolling本质上是一种恶作剧,就像在满屋子的人中间放出一只蝙蝠。
后来,这个词的含义扩展到那些在论坛上举止恶劣的人,无论他们是有意还是无意。如今人们提到troll时,通常指的是这个更广义的版本。虽然从历史角度看这不准确,但在其他方面却更为贴切——因为当某人表现得像个混蛋时,连他自己也往往不确定自己有多少是故意的。这大概就是混蛋的典型特征之一。
[1] 这里的“论坛”泛指交换观点的场所。最初的互联网论坛并非网站,而是Usenet新闻组。
I think trolling in the broader sense has four causes. The most important is distance. People will say things in anonymous forums that they'd never dare say to someone's face, just as they'll do things in cars that they'd never do as pedestrians – like tailgate people, or honk at them, or cut them off.
Trolling tends to be particularly bad in forums related to computers, and I think that's due to the kind of people you find there. Most of them (myself included) are more comfortable dealing with abstract ideas than with people. Hackers can be abrupt even in person. Put them on an anonymous forum, and the problem gets worse.
The third cause of trolling is incompetence. If you disagree with something, it's easier to say "you suck" than to figure out and explain exactly what you disagree with. You're also safe that way from refutation. In this respect trolling is a lot like graffiti. Graffiti happens at the intersection of ambition and incompetence: people want to make their mark on the world, but have no other way to do it than literally making a mark on the world. [2]
The final contributing factor is the culture of the forum. Trolls are like children (many are children) in that they're capable of a wide range of behavior depending on what they think will be tolerated. In a place where rudeness isn't tolerated, most can be polite. But vice versa as well.
There's a sort of Gresham's Law of trolls: trolls are willing to use a forum with a lot of thoughtful people in it, but thoughtful people aren't willing to use a forum with a lot of trolls in it. Which means that once trolling takes hold, it tends to become the dominant culture. That had already happened to Slashdot and Digg by the time I paid attention to comment threads there, but I watched it happen to Reddit.
[2] I'm talking here about everyday tagging. Some graffiti is quite impressive (anything becomes art if you do it well enough) but the median tag is just visual spam.
我认为广义的trolling有四个成因。最重要的因素是距离。人们会在匿名论坛上说那些当面绝不敢说的话,就像他们在开车时会做步行时绝不会做的事——比如尾随前车、鸣笛催促或强行加塞。
trolling在计算机相关的论坛上尤为严重,我认为这是因为那里的用户群体。他们中的大多数(包括我自己)更擅长处理抽象概念而非人际关系。黑客即使在面对面交流时也可能显得生硬。一旦置身于匿名论坛,问题就更糟了。
第三个原因是能力不足。如果你不同意某件事,说“你太逊”比弄清楚并解释你究竟不同意什么要容易得多。这样你也不怕被反驳。在这个意义上,trolling很像涂鸦。涂鸦发生在野心与能力不足的交汇处:人们想在世界上留下自己的印记,却没有其他方式,只好真的在世界上留下一个印记。[2]
最后一个因素是论坛文化。Trolls就像孩子(很多确实就是孩子),他们的行为在很大程度上取决于他们认为什么能被容忍。在一个不容忍粗鲁行为的地方,大多数人都会保持礼貌。反之亦然。
trolling存在某种格雷欣法则:trolls愿意使用包含很多有思想的人的论坛,但有思想的人不愿使用包含很多trolls的论坛。这意味着一旦trolling站稳脚跟,它就会成为主导文化。当我开始关注Slashdot和Digg的评论串时,这个现象已经发生了;但我亲眼看着它在Reddit上重演。
[2] 我指的是日常的“标签涂鸦”。有些涂鸦确实令人印象深刻(任何事做到极致都能成为艺术),但普通的标签只是视觉垃圾。
News.YC is, among other things, an experiment to see if this fate can be avoided. The site's guidelines explicitly ask people not to say things they wouldn't say face to face. If someone starts being rude, other users will step in and tell them to stop. And when people seem to be deliberately trolling, we ban them ruthlessly.
Technical tweaks may also help. On Reddit, votes on your comments don't affect your karma score, but they do on News.YC. And it does seem to influence people when they can see their reputation in the eyes of their peers drain away after making an asshole remark. Often users have second thoughts and delete such comments.
One might worry this would prevent people from expressing controversial ideas, but empirically that doesn't seem to be what happens. When people say something substantial that gets modded down, they stubbornly leave it up. What people delete are wisecracks, because they have less invested in them.
News.YC本身就是一个实验,旨在看看能否避免这种命运。网站指南明确要求用户不要说出那些面对面时不会说的话。如果有人开始粗鲁无礼,其他用户会介入制止。当有人明显是在故意trolling时,我们会毫不留情地封禁他们。
技术手段也可能有帮助。在Reddit上,评论的投票不会影响你的karma分数,但在News.YC上会。当用户看到自己因发表混蛋言论而在同伴心目中的声誉流失时,确实会受到触动。用户常常会后悔并删除这样的评论。
有人可能会担心这会阻止人们表达有争议的观点,但经验表明似乎并非如此。当人们说了有实质内容却遭到降权时,他们会固执地保留评论。用户删除的往往是俏皮话,因为他们对此投入较少。
So far the experiment seems to be working. The level of conversation on News.YC is as high as on any forum I've seen. But we still only have about 8,000 uniques a day. The conversations on Reddit were good when it was that small. The challenge is whether we can keep things this way.
I'm optimistic we will. We're not depending just on technical tricks. The core users of News.YC are mostly refugees from other sites that were overrun by trolls. They feel about trolls roughly the way refugees from Cuba or Eastern Europe feel about dictatorships. So there are a lot of people working to keep this from happening again.
到目前为止,这个实验似乎见效了。News.YC上的对话质量与我见过的任何论坛一样高。但我们每天只有大约8000独立访客。Reddit在规模还小的时候,对话质量也不错。挑战在于我们能否保持这种状态。
我对此感到乐观。我们不仅仅依赖技术手段。News.YC的核心用户大多是从被trolls侵占的其他网站逃难而来。他们对trolls的憎恶,大约相当于古巴或东欧难民对独裁统治的感受。因此,有很多人正在努力防止历史重演。